Page 113 - Demo-Board-Book

web advertising
Room ONLY
Package Path ONLY
4
expedia travel ads
Expedia Travel Ads Pay-Per-Click Campaign
Year
Month
Avg Page Rank
Impressions
CTR (%)
Clicks
Avg CPC ($)
Spend ($)
Room Nts Exposed
RN Clicked
Rev Exposed($)
Rev Clicked($)
ROAS Exposed (%)
ROAS Clicked (%)
2016
March
1.90
112,886
1.53
1,729
0.41
$711.99
146
68
$38,581
$16,114
53.3:1
23.7:1
2016
April
1.98
46,763
1.93
903
0.40
$358.76
60
32
$15,815
$9,541
44.1:1
26.6:1
2016
May
2.00
82,325
1.74
1,433
0.46
$656.79
154
60
$37,942
$13,742
57.8:1
20.9:1
2016
June
2.03
73,249
1.37
1,006
0.45
$451.62
144
50
$33,238
$11,885
73.6:1
26.3:1
2016
September
2.11
185,635
1.4
2,602
0.37
$969.15
283
135
$82,310
$45,567
84.9:1
47.0:1
2016
October
2.62
26,972
1.56
422
0.30
$124.56
33
18
$11,393
$5,000
91.5:1
40.1:1
Total (Full Data Set)
2.05
527,830
1.53
8,095
0.40
$3,272.87
820
363
$219,279
$101,849
67.0:1
31.1:1
Year
Month
Avg Page Rank
Impressions
CTR (%)
Clicks
Avg CPC ($)
Spend ($)
Room Nts Exposed
RN Clicked
Rev Exposed($)
Rev Clicked($)
ROAS Exposed (%)
ROAS Clicked (%)
2016
March
2.23
191,171
1.66
3,181
0.46
$1,452.73
419
171
$124,131.00
$48,598.00
85.1:1
33.5:1
2016
April
2.22
73,751
1.49
1,096
0.42
$455.64
131
61
$35,022.00
$16,353.00
76.9:1
35.9:1
2016
May
2.18
114,084
1.87
2,131
0.35
$755.67
374
172
$120,023.00
$55,838.00
158.8:1
73.9:1
2016
June
2.26
119,664
1.47
1,758
0.35
$621.72
251
125
$82,908.00
$43,030.00
133.4:1
69.2:1
2016
September
2.25
160,071
1.86
2,971
0.32
$963.61
571
197
$242,651.00
$83,495.00
251.8:1
86.7:1
2016
October
2.23
46,242
1.90
879
0.33
$292.92
142
53
$56,816.00
$26,854.00
194.0:1
91.7:1
Total (Full Data Set)
2.23
704,983
1.70
12,016
0.38
$4,542.29
1888
779
$661,551.00
$274,168.00
145.6:1
60.4:1
Total Room + PKG
2.15
1,232,813
1.63
20,111
0.39
$ 7,815
2,708
1,142
$ 880,830
$ 376,017
112.7:1
48.1:1
(rates used are placeholders)
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