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3.digital marketing – online marketing & engagement a. introduction & Q4 highlights
Growth in overall marketing reach
• Increased growth in web visits and CDRS (Customers Delivered to Reservation System)
• Click-through rates
• Strengthen post-stay communications creating more engaging and branded survey pages
• Review and revise email and social media strategy for Q4 marketing campaigns.
Highlights of Q4 Performance:
• Total marketing reach grew 40% MoM (month-over- month) in Q4
• Total website visit by source grew at a combined average rate of 30% in Q4
• 128% growth in CDRS (Customers Delivered to Reservation System) from social media fromQ3-Q4
• % of customers generated by marketing grew 15% MoM (month-over-month) in Q4
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