Page 15 - dissertation flip book

CONCLUSION
The past 10 months have been difficult for everyone and not least of all millennials who have been struggling with symptoms or anxiety and depression and as a result have needed therapy. Now, leading up to
the second lockdown, attitudes have changed slightly as people don’t want to endure the same trauma again. The way in which consumerism is changing can be explained by Ernest Becker’s ideology of the consciousness of death which changes all aspects of people’s lives. The pandemic has meant that consumers shopping online has increased due to having no other option. However, consumers may still want to shop in stores due to pent up desire in recent months. Finally brands need to be wary of how they treat their staff during the pandemic as consumers are looking more in depth into the ethics of brands.