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Primary research will also include
‣Interview with key driver Isabelle Szmigin.
‣A survey on social media platforms.
Objectives
‣To understand the extent of change that trauma can inflict on a pandemic scale.
‣Examine the direct effects of the pandemic on consumerism.
‣To investigate the methods that PR professionals can use to rebuild trust with the current consumer.
‣To identify how misinformation can effect a millennial consumers perception of a brand.
‣To determine the importance of transparency in the relationship between a brand and its consumer.
FIGURE 1
