Page 36 - ISLA 240 REVIEW PACKET
P. 36
What is this?
What is this statement about?
“The systemaJc effort to persuade a body of people to support or adopt a parJcular product, opinion, actude or course of acJon to benefit oneself or one’s mission.”
Is this today’s journalism? When a panel on CNN has eight people and seven are of one ‘think’ is that balanced reporJng or commentary?
ì Hypodermic theory - intended message is directly received, wholly accepted
ì Agenda-secng theory – to influence topics on the public agenda and create a new reality
