Page 57 - ISLA 240 REVIEW PACKET

ISLA 240 INTRODUCTION TO MEDIA ARTS AND TECHNOLOGY
QUIZ 3 WRITTEN WORD AND ANALYSTICS
Question 12
The line between blogs and magazine is being blurred all the time, but what key factors does Jake Rocheleau say are the differences between a blog and an online magazine? Of course, all these can be broken but as a general rule, match the correct answer to each.
Written by a solo author. Choose...BlogMagazine
Have a subscription to them. Choose...BlogMagazine Multiple authors. Choose...MagazineBlog
Made to make money. Choose...MagazineBlog
Not made to bring in much revenue. Choose...MagazineBlog Personal in nature. Choose...MagazineBlog
Have authoritative branding. Choose...MagazineBlog
Have more journalistic content. Choose...MagazineBlog
Question 13
In the article "Three Ways that Data Affect Mass Media," Ritika Puri discusses the different ways data and media come together. She suggests the most important technologies to have on your radar if Analytics is a career you are considering. Match the correct purpose for the data collection with the description of what it is.
As a career track, this is ideal for individuals with an
interest in sociology, politics, law, and business
development. You’ll work on new ways to package
information for partner licensing, while consulting with
legal and customers to assess considerations and
constraints.
This track is ideal for individuals who are interested in
entrepreneurship, finance, and business. On a day to day
basis, you’ll figure out how to use data to eliminate
operational costs and drive incremental improvements to
financial performance.
This area of publishing is ideal for individuals who have an
interest in psychology or marketing. On a day to day basis,
you’ll figure out how to reach audiences by paying attentiontobehavioraltrendsandincentivesthatyoucan
use to inspire action.
Answer 1Choose...MonetizationData-as-a- Service (DaaS)Personalization
Answer 2Choose...MonetizationData-as-a- Service (DaaS)Personalization
Answer 3Choose...MonetizationData-as-a- Service(DaaS)Personalization