Page 19 - ART of Remote Communication
P. 19
The Bang could be:
The why
End in mind
Findings
How you want it answered The win/win
They walk away with... One thing that sums it up The carrot
The most important thing Attention grabber
The headline
To help find the bang it may be useful to ask these questions:
Who does it benefit? What do you need? What about it?
Why does it matter? How you need it?
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