Page 6 - San Jose CCO

■ The Position
The Chief Chief Communications and and and Marketing Officer Officer (CCMO) is is formally classified as as a a a a a a a a a a a a a a a a a a Mayor’s Mayor’s Public Information Officer Officer and and and and and is is an an an an an an an at-will position that reports to to to the the the the the Mayor’s Mayor’s Chief Chief of Staff and and and and and regularly interfaces directly with the the the the the Mayor Mayor to to to plan and and and and execute the the the the the City’s communications to to to the the the the the public and and and and the the the the the news media The The role of of o the the the the the CCMO is is is spelled out directly in in in the the the the the City Charter: “The functions and and and and duties of of o this office shall be to to to gather and and and and and and disseminate to to to the the the the the the the the the the public and and and and and and to to to the the the the the the the the the the news media in in in in in in in a a a a a a a a a a a a a a a a a a a timely manner accurate and and and and and and complete information information concerning the the the the the the the the the policies of the the the the the the the the the Council and and and and and and other information information regarding the the the the the the the the the City and and and and and and the the the the the the the the the general region in in in in in in in in which it it it is located ”The CCMO serves on
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the the the the the the the Mayor’s senior leadership team developing and and and and executing communications communications strategies for initiatives programs and and the the the the the annual budget messages In addition the the the the CCMO oversees the the the the Mayor’s Office communications communications team as as well as as public communication communication communication from the the the the City’s Public Information and and Communications staff within City City City departments regarding media inquiries messaging to to the the the public coordinating events on
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behalf of o the the the Mayor’s Mayor’s Office and and and representing the the the Mayor’s Mayor’s office to to City City staff staff The The CCMO CCMO oversees a a a a a a a a a a a a a a a a a a a a team that currently includes staff staff responsible for for media media relations social media media and and graphic design The The CCMO CCMO has responsibilities for for for marketing programs writing speeches press releases web content social media posts Op-Eds and and columns and and serves as as as the editor for for all office communications Knowledge Skills and Abilities
» Effective use of of the principles practices methods and techniques of of public/community relations relations media media relations relations marketing social media media content creation message development and program management in a a a a a a diverse community » The ability to formulate and accomplish strategic communication goals » » A strong commitment to public service » » Significant experience in in in high-profile press » The ability to make sound decisions and communicate effectively with with the press with with little advance notice and media relations including effective communications with the press on
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complex topics » A track record of outstanding accomplishments and and and and superior performance including excellent judgment and and and decision making planning and and and organizational abilities » Proven history of effective content marketing creation and message development » The capacity to function in in in a a a a a a a a a a dynamic and and fast paced environment including crisis communications » Ability to communicate and and work effectively with a a a a a a a a a a a diverse set of internal and and external stakeholders » The ability to to present sensitive and/or complex issues both orally and and in in in writing to to large diverse groups in in in a a a a a persuasive fashion » Extensive interaction with elected and appointed officials including business executives regulatory agencies community groups employees and the general public » Ability to serve effectively as a a a a a a a a a a member of a a a a a a a management team including mentoring and supervising
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