Page 23 - Thermador - Our Exceptional Story

BRAND CORE:
The essence of Thermador
BRAND PERSONALITY:
Our unique characteristics
BRAND PROMISES:
Our commitment to our customers
BRAND FOUNDATION:
What we stand for
Brand
STRATEGY
THE SPIRIT OF THE BRAND IS REFLECTED IN EVERYTHING WE DO.
We do more than support the needs of our customers. We support their lifestyles. Their aspirations. Their culinary adventures. So from their rst interaction with the brand to entertaining in their Thermador kitchens, our customers should see — and feel — everything that Thermador stands for. Our dedication to empowering our consumers to create exceptional experiences is how we’ll increase brand awareness, market share and ultimately loyalty.
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Brand Architecture