Page 27 - Thermador - Our Exceptional Story

Brand
PERSONALITY
Stemming from our core is a set of values that comprise and humanize our brand. When we communicate with consumers, they perceive the culmination of qualities that drive everything we do.
VISIONARY
Thermador is a leader; we are bold and unafraid. We operate not for the sake of being different, but for the sake of improving our customers’ lives.
PASSIONATE
We care deeply about the consumer experience, and as a result, we create products that exceed their expectations. Meticulous thought goes into every detail of our brand.
INSPIRING
We design products that de ne what’s next. We are inspired by our consumers, ourselves, and even competitors to strive for better.
AUTHENTIC
We stay true to our roots as an iconic North American brand, keeping craftsmanship and quality top of mind. Everything we do and create is backed by sincere intent.
Page 27
Brand Architecture