Page 47 - Thermador - Our Exceptional Story

Brand
AUDIENCE
WE CRAFT DISTINCT EXPERIENCES FOR EACH OF OUR AUDIENCES.
Much like our brand personality, our brand voice is con dent, inspiring, authentic and unwavering, and re ects our rm stance as leaders in our industry. We consistently communicate our position to four main audiences: consumers, designers, dealers and builders, with the consumer experience at the center of our universe.
CONSUMERS
We serve as a partner in the kitchen
and allow for total personalization without compromise. A Thermador kitchen is one that serves every conceivable need with ef ciency and style, and consumers want our products because we spearhead innovation, performance and design.
DESIGNERS
Thermador products are designed
with aesthetics at top of mind, without compromising the integrity of the functional bene ts. We foster meaningful connections with those who create beautiful homes with our products, allowing us to inspire one another to always strive for better. The
role of the designer is to create a stage upon which to bring their clients’ unique visions to life — and only Thermador delivers personalization, bespoke solutions and exibility.
DEALERS
Our brand is for consumers who truly have
a passion for cooking, and don’t purchase luxury items just for show. Our rich heritage and extensive experience affords us a deep understanding of what serious cooks demand, and our quality products offer innovations
that matter to them. Dealers know that when Culinary Impressives are unsure of which brand to choose, they can recommend Thermador with con dence.
BUILDERS
A Thermador kitchen increases the value of a home, and creates a more favorable perception. Everything we produce is meticulously engineered for unparalleled performance, with awless design and options for personalization that seamlessly integrate into customers’ lives.
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Brand Experience