Page 22 - William Ferris Portfolio

2004 PROTOTYPES | TARGET
In addition to working with many other members of the Store Design team, I also generated several new design schemes including the very early concept shown above. The idea was in- tended to convey a modern, contemporary image to help align the store’s exterior design more closely with Target’s Marketing strategies. As part of the design exploration, a number of plan changes were also being considered including a concept for separate store entry and exit func- tions as shown on the plan sketches below.
WILLIAM FERRIS AIA CID
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TARGET | 2004 PROTOTYPE