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APPENDIX
DESIGN | PROCESS
The process chart on this page has been adapted from the book “Designing Brand Identity” by Alina Wheeler. I have gen- erally adopted this process, with a few modifications, for most of my design projects because it provides a solid guide for ap- proaching design problems. The extent of the process is adjust- ed depending on the scope of the design project but the basic approach can be used as a general guide. The Strategy/Design Brief serves as the focus of all design efforts that follow.
WILLIAM FERRIS
AIA CID
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