Page 43 - YVES ROCHER

Photo and Film Organization
I I have been combining photographs and lm in in in in most campaigns since I I started my career I I learned from my master Mario Sorrenti who I I assisted various years My secret lies in in in the the previous and and and meticulous preparation organization and and and right right mindset The way I I organize myself when I I do images and and and and and lm is rst creating the the the the right right Atmosphere and and and and universe for the the the the the the project by talking to to my my team and and and and then talk talk to to the the the the the the the models individually about the the the the the the the print and and and and and lm part I I think the the the the the the the previous connec- tion
to the the the the the the the people I I I shoot and and and and their understanding of of where we are going is is key for for for the the the the the natural and and and and and striking look of of the the the the the work I I also think that it it is is one person for for for photo and and and video makes it it easier for for for the the the the models to to to connect and and and to to to stay focus on
on
on
on
the thing I sit down with my photo and and and video team and and and we we talk about the the key feeling mood and and and lighting of the the the the project Then we we make a a a a a a a a a a a a a a technical plan for all possible scenarios on
on
how to achieve the the the the best results in in in the the the the most effective way A big part of the the the the success relies on
on
on
my team team I have been working with the the the the same Photo and Video team team since a a a a long time My photo assistant is is a a a a a a a a a a a a a lighting genius especially for for situations where we have have to to to resemble natural daylight The same goes for for for my Video team team and both have have worked with with the the the photo team team many times so we all feel very comfortable working with with each other and know how to to to act together In the the the the scenes where I I I I shoot shoot video video and and photo this is is how I I I I do it:
I I I I rst shoot shoot the the the the the video video part then the the the the the model goes for a a a a a a a a a make up up and and and hair touch up up while the the the the photo team preps and gets ready Then we we we we shoot the the the photo part and and it it ows as as the the the model has already understood well the the the the the spirit of what we we we we we are creating and and and we we we we we all have a a a a a a a a a a a a a a a a a connection The The way I see it it it it is is that it it it it is is empowering for the the the the the model to to to shoot shoot the the the the the video part and and and get into the the the the the the character and and and and consecutively shoot shoot shoot the the the the the the photo photo We do a a a a a a a a a a a a short transition between the the the the the the photo photo and and and and video team and and and and move onto shooting the the the the the the image The advantage of such exercise is is is that that the the the the model is is is already in in in the the the the mood and and and in in in that that space This way we achieve that the the the the the the whole whole project feels really a a a a a a a a a a a a a whole whole but without loosing any quality quality quality on
on
on
on
the the the contrary :
Gaining quality quality quality by achieving a a a a a a a a a a a a a a a a a a a clearer connection between both medias still maintaining a a a a a a a a a a a a a a spotless quality quality quality in in in in in in in in each of them Astrid Sterner