Page 9 - YVES ROCHER

Our Beautiful Activists
Casting of 10 women from diverse ages and ethnicities as as described in in the agency brief The most essential is that they are good actresses so so the the shoot looks absolutely fresh and natural We want that each of of these women women feels real has her own story and and and personality These women women move feelings of of joy and and empathy in in the the viewer We also will will have a a a a a a a child child who will will be be the the the the real child child of the the the the mother so so that we we feel feel this strong bond between them and and and it it feels organic I I recently photographed an an an an an amazing actress and and and model with her kid and and and I I think they could be a a a a a a a a a a great option for this campaign In general we we have suggestions for a a a a a a a a a a a a a a a great casting in in in Spain and and Portu- gal of of women that are beautiful but also act act well and and and feel real most of of them models and actresses at at the the same time I don’t want staged smiles smiles that does not make sense but incarnated smiles Each smile smile smile is different corresponding to to the the the the conveyed emotion and to to the the the the the personality of of of the the the the the girl You have all a a a a a a a a a a a a a range of of of smiles from the the the the the shy one one one to to the the the the the frank one one one that can even turns into a a a a a a a a a a a burst of of of laughter pas- sing by the the mischievous one one one Astrid Sterner