Page 37 - Mellby Gård Yearbook 2018–2019

In Sweden, 2018 turned out to be a new record year for Smarteyes.
“Our expanded and broadened range, higher average purchases per customer and continued focus on cost control contributed to record earnings for our 63 stores in the Swedish market. We have a strong platform and the challenge going forward will be to increase growth that has, to date, been 100 percent organic with our proprietary shops”, Thomas Kusoffsky concludes.
MD Thomas Kusoffsky
” Customers appreciate simplicity, good prices and
packaged solutions that make life easier.
SIGNIFICANT EVENTS 2018/2019
» New pilot shop inaugurated in Stockholm to develop the shop of the future and strengthen the brand.
» New record year for the Swedish operations, positive
development in Germany and Denmark.
» Named as Sweden’s second-best employer in the Large
Organizations category by Great Place to Work.
FACTS
Smarteyes is a chain of opticians launched in 2007 with
the business concept of taking control of the entire value chain, from proprietary design to the customer encounter in shops. Good service and a wide range of quality eyeglasses at low prices makes the customer offering fun and exciting. The mission is to provide quality designer eyeglasses
for everyone. The vision is to be the most recommended optician. Smarteyes is present in Sweden, Germany and Denmark.
Smarteyes has been part of Mellby Gård since 2007. Mellby Gård’s representatives on the Board of Directors: Thomas Gustafsson (Chairman), Rune Andersson, Johan Andersson and Erik Andersson.
Headquarters:.................................................... Gothenburg Sales 2018/2019: .......................................SEK 648.4 million Number of employees: .................................................... 369 Chairman: .............................................. Thomas Gustafsson
MELLBY GÅRD – YEARBOOK 2018 / 2019
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