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CONTRAPUNTO BBDO
acting.” He continues, “We proactively listen to what the client has to say, use in-house research, embrace tons of bedtime reading, and seek out interesting and interested staff who are fully abreast of what’s cooking around the world. We had no previous experience in politics, yet we won the PSOE account this year. This happened because we demonstrated a remarkable capacity to quickly understand the reality of their business. Our proposal was modern, insightful and meaningful to people they intended to impact.”
Whether for luxury cars or animal rights advocacy, Contrapunto BBDO’s campaigns are socially relevant. The agency aims for maximum emotional impact, which has been its unique selling proposition since the 1970s. And happily for Contrapunto BBDO, if you understand society, advertising is a great place to be. ca
Left: “Liderpapel, which produces paper products, wanted to launch Antartik, its own brand of premium notebooks. The goal of this TV commercial was to introduce these notebooks to the public, empha- sizing their design. The creative concept was built on self-expression. You can express yourself with an Antartik notebook; your notebook says a lot about you, as much as the watch you wear, the car you drive and the perfume you use. The claim originates from this reflection: ‘Antartik says a lot about you.’ The product category as well as the creative idea called for a very particular production. That’s why we chose to work with Lucas Zanotto, a video artist who used a match- cutting technique to achieve the result we wanted.” Antonio Castillo, art director; Lolo Ortega, writer; Carlos Jorge, chief creative officer; Eneritz Tavera, strategy; Paco Ribera, executive director; Gema Crespo, senior producer; Roberto Frates/Carmen Marin, Liderpapel, clients.
“The concept for this print ad and poster stems from that moment of finding parking right in front of your destination and the satisfaction you feel, especially if you’re in the heart of a city. The idea is that with a Mercedes-Benz smart car, you always find parking at the door— literally.” Aurora Hidalgo/Raúl López, art directors/writers; Félix Del Valle/Carlos Jorge, chief creative officers; Sofia Calonje/Lorena Landau, strategy; Gonzaga Manso, photography; Paco Ribera, executive director; Javier Luján, manager of graphic design; Antonia Belenguer/ Joaquin Garralda/Rocio Poggio/Oscar Rubira/Elena Steiner, Mercedes- Benz, clients.
This page: “This Amnesty International ad implores governments to regulate arms dealing. The online video is made entirely of the flags and symbols of the countries where most illegal weapons are dealt, including the United States, Russia, France, the United Kingdom, Israel, Italy, Germany, China, Ireland, the European Union, Sierra Leone, Uganda, Colombia, Somalia, Ivory Coast, Libya, Syria, Egypt, Bahrain, Lebanon and Yemen.” Max Hattler/Aurora Hidalgo/Raúl López, art directors; Aurora Hidalgo/Raúl López, writers; Félix Del Valle/Carlos Jorge, chief creative officers; Leticia Gutiérrez/Lorena Landau, strategy; Max Hattler, director/production company; Paco Ribera, executive director; Victor Bregante, visual effects supervisor; Max Hattler, music; OEO, music company; Amnesty International, client.
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