Page 117 - Advertising Annual 57
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2
POSTERS
1 Grace Cho, art director
Cameron Spires, writer
Michael Milardo, creative director
Cossette Vancouver (Vancouver, Canada), ad agency McDonald’s, client
“This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafé beverage. As the day gets hotter, the featured drink becomes colder, showing that there’s always a perfect McCafé beverage for every moment.”
2 (series)
Etienne Goulet, art director
Luc Dupéré, writer
Alexandre Gadoua, executive creative director Benoit Pilon, chief creative officer
Catherine Sicotte, project director
Vanessa Lara, agency producer
M&H, production company
Tank (Montréal, Canada), ad agency
Corus Media, client
Communication Arts | commarts.com 119
