Page 122 - Advertising Annual 57

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POSTERS
(series)
Agnes Cavard/Felix Falzon, art directors Valérie Chidlovsky, writer
Rémi Babinet/Filip Nilsson, executive creative
directors
Jean-Yves Lemoigne, photographer Nathalie Gruselle/Isabelle Mocq, art buyers Pierrick Guenneugues, editor
Isabelle Severi, producer
Sarah Belhadj, print producer
BETC (Pantin, France), ad agency
evian, client
Andy Westbrock, art director
Andrew Gall, writer
Jim Copacino/Mike Hayward, creative directors Copacino+Fujikado (Seattle, WA), ad agency Seattle Mariners, client
“As a special transit idea for the Seattle Mariners, we created a series of unique bus designs resembling the left-field scoreboard at Seattle’s Safeco Field. The designs incorporated the bus route numbers, each communicating a high- scoring inning for the home team. The scoreboard designs ran on the backs of various city buses— which are often two- and even three-digit bus routes—throughout the baseball season.”
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Advertising Annual 2016