Page 130 - Advertising Annual 57

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POSTERS
(series)
Ramón Hernández, art director
José Almodóvar, writer
Gorka Fernández Iriso, creative director
Carlos Jorge, executive creative director
Colmo Ilustrado, illustrator
Gema Crespo, agency producer
Contrapunto BBDO (Madrid, Spain), ad agency
Rocío Poggio, Mercedes-Benz España, Smart Car, client
(series)
Simon Caspar/David Theroux, art directors Alexandre Emond-Turcotte, writer
Vicky Morin, associate creative director
Janine Hopkinson, creative director
Antoine Becotte, chief creative officer
Annie Woang, project manager
Andree Losier, project director
Cossette Montréal (Montréal, Canada), ad agency McDonald’s, client
“In Québec, the day that most leases roll over tends to seem reserved for moving: July 1. To give a friendly nod to Québecers on the move, we launched a series of handcrafted visuals around the city. Handy moving tapes were given a McDonald’s twist: masking tape, electrical tape and packing tape were used to re-create iconic menu items.”
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Advertising Annual 2016