Page 161 - Advertising Annual 57

INTEGRATED CAMPAIGNS
1 Brad Harrison, art director
Dean Buckhorn, writer
Randy Hughes, executive creative director
Marty Senn, chief creative officer
Brad Baker, editor
Rock Paper Scissors, editorial company
Carl White, audio mixer
Noam Murro, director
Simon Duggan, director of photography
Stefan Sonnenfeld, Company 3, Telecine colorist Jay Veal, line producer
Shawn Lacy, production supervisor
Jenny Barnes, agency producer
Brynn Hausmann, executive agency producer Colleen O’Donnell, production company producer Joe Grundhoefer, head of production
Biscuit Filmworks, production company
VOLT Studios, visual effects company
Carmichael Lynch (Minneapolis, MN), ad agency Subaru of America, client
“Every year, 1.2 million dogs in the United States are killed while waiting to be adopted. As a longtime partner of the American Society for the Prevention of Cruelty to Animals (ASPCA) and being the car company with the highest percentage of drivers who own dogs, Subaru decided to act. To encourage people to adopt dogs, we invited dog owners everywhere to create and share new ways to make their dog’s day. We used television, online films, PR and social media to spread the word and share the content. Millions of dog lovers participated, returning unconditional love back to their dogs. But most importantly, the ASPCA saw an immediate and dramatic rise in adoptions.”
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