Page 168 - Advertising Annual 57

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PUBLIC SERVICE
(series)
Paul Bonsell/Deborah Caprara, art directors Paul Bonsell, writer/creative director
Mark Ridout, photographer
Grassriots (Toronto, Canada), ad agency Humane Society International, client
Michael Franklin, associate creative director
Isaac Pagán, creative director
David Hernandez/Liz Taylor, executive creative directors Joe Sciarrotta, chief creative officer
Caroline Helms, producer
Ogilvy & Mather Chicago (Chicago, IL), ad agency
The Brady Campaign, client
“Every time a mass shooting happens in the United States, the killer’s name, image and motive are plastered all over the media. This attention can fuel other copycat killers. So the Brady Campaign to Prevent Gun Violence, America’s leading organization dedicated to the reduction of gun deaths, reminded the world of something far more important: the victims. All by turning the killers’ fifteen minutes of fame to zero. We created a Google Chrome extension that removes the identities of mass killers from the Internet. It replaces their names with the message “name withheld out of respect for the victims” and swaps their images with those of the victims. The plug-in also directs users to a petition to stop media outlets from glorifying killers.”
Logan Gabel, art director
Graeme Campbell, writer
Patrick Scissons, chief creative officer/director
Biko Franklin, director of photography/editor
Eggplant, sound design
Darlene Remlinger/Laura Rovinescu, project managers Terri Vegso, agency producer
Grey Canada (Toronto, CA), ad agency
Moms Demand Action for Gun Sense in America, client
“Kroger supermarkets support the open carry of guns inside their stores. As a result, employees are concerned for their personal safety. So we designed a bulletproof stock clerk apron for Kroger’s chief executive officer, who was once a stock clerk himself.”
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Advertising Annual 2016