Page 172 - Advertising Annual 57

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PUBLIC SERVICE
(print ad series)
Gerardo Agbuya, art director
Jesse Wilks, writer
Neil Walker-Wells, associate creative director/
photographer
Terry Drummond/Alan Madill/Barry Quinn, chief creative
officers
Len Dang/Rudong Zheng, retouchers
Juniper Park\TBWA (Toronto, Canada), ad agency Canadian Journalists for Free Expression, client
Matt Howe, art director
Erik dela Cruz, writer
Erik dela Cruz/Matt Howe, associate creative directors Phil Sylver, creative director
Extreme Group (Toronto, Canada), ad agency Scarborough Thunder Football, client
“Flag Football Tearaway Poster. To encourage people to play flag football, we created a poster that simulated the in-game experience.”
Alex Bakker/Felipe Mollica/Chris Moore/Hans Thiessen, art directors
John Eresman/Sean O’Connor/Jason Perdue, writers Ian Grais/Chris Staples/Rob Tarry, creative directors Tom Pettapiece, typographer
Dennis Bayluk, producer
Scott Russell, print producer
Rethink (Toronto, Canada), ad agency Science World, client
“To prove that ‘urine can produce electricity,’ we created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target. When the user’s urine hit the target, it completed the circuit, and the phone began charging. This caused the iPhone screen to illuminate, which displayed this fact alongside the charging icon.”
PUBLIC SERVICE TV
“No One is Watching” :30
(A young girl is treading water in a pool)
Girl: In a minute, I’m going to drown in this pool surrounded by friends and relatives. That’s because dad thinks mom is watching me. And mom thinks dad is. But actually, nobody is watching me. (She struggles) And you rarely make a sound when you’re struggling under w... (she goes under)
Anncr. (VO): Don’t assume someone else is watching. Become a Water Watchdog at abbeyshope.org.
Clark Lamm, art director
Doug deGrood/Mark Razidlo, writers
Doug deGrood, creative director
MK Smith, editor/producer
Alex Horner, director
Aaron Richey, line producer
Drive Thru, production company
VOLT Studios, post-production company
Gabriel deGrood Bendt (Minneapolis, MN), ad agency Abbey’s Hope, client
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Advertising Annual 2016
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