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Atlas of
Emotions
Inspired by
discussions with
the Dalai Lama and
based on his own
research into emotions, American psychologist Dr. Paul Ekman, along with his daughter, Dr. Eve Ekman, teamed up with San Francisco– based studio Stamen Design to create the Atlas of Emotions (atlasofemotions.com). The site pools more than 60 years of the Ekmans’ research to explain the current understanding of emotions: which universal and learned triggers cause them and how they influence what people say and do. “It’s great fun, translating complex scientific concepts and data into easily understandable visuals and maps, but it’s not without its obstacles,” says Eric Rodenbeck, head of Stamen Design. “The process of making this
atlas was like coming up with a system of representation for the known world as well as the less well known.” The homepage invites users to explore five continents of emotion through vibrant circles, which offer links to further visual graphs that chart the representative responses, triggers and moods for each emotion, from disgust to enjoyment. “Dr. Ekman wanted a geographical metaphor,” says Nicolette Hayes, a lead designer on the
project. “The challenge was to simultaneously echo a mystical land. We chose an atlas instead of a map because an atlas is a collection of maps. It’s a picture of the greater whole, where you can see all different aspects and how they fit together.” The site has received accolades from many news sources, including the New York Times, NPR and Fast Company. —Michael Coyne
Dr. Eve Ekman/Dr. Paul Ekman, writers/scientific consultants; Nicolette Hayes, designer; Eric Rodenbeck, creative director; Zan Armstrong/Eric Socolofsky, interactive developers; Stamen Design, project design and development; His Holiness the Dalai Lama, client.
Museum of advertising
Something for everyone. That’s the promise made by the History of British Advertising Trust, which archives British advertising from the 1800s through present day at hatads.org.uk. Print ads, television commercials, ghost signs and award winners converge into a rich cultural resource. The best still hold up, including a 1977 commercial for eggs that makes an omelet a prelude to romance.
What were they thinking?
Reports gathered at Research Live (research-live.com), a site based in the United Kingdom, aim to explain the latest trends. Wonder what Brexit means for brands? Want to get your hands on an analytics engine for measuring emotional engagement? Need to track the latest study on the level of optimism among Africans? For market researchers, advertisers and trend spotters, Research Live is an invaluable resource.
—Sam McMillan
That’s rich
A joint effort from DoubleClick and Google, Rich Media Gallery (richmediagallery.com) is a showcase of ads designed to reach across platforms. It spotlights some of the best examples of today’s interactive creative, including campaigns for movies, cosmetics, finance and more. Tools and templates enable visitors to dig under the hood to see how the ads were made.
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