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“Just got retargeted with an ad about retargeting after looking up ‘retargeting.’
Things just got meta.”
—Nellie Kim, via Twitter
“AGENCIES HAVE GOTTEN VERY RELIANT ON THIRD-
PARTY DATA.”
—Julie Fleischer, via Adweek
“Diversity is one of the biggest challenges facing the advertising industry because at the moment we just don’t represent the people we target.” —Daniele Fiandaca, via CS Mini Cannes 2016
“We’ve reached
a point where almost every article about the advertising industry contains the word storytelling, craft or millennials.”
—Dave Kuhl, via Twitter
“OUR ATTENTION SPAN IN 2012 WAS TWELVE SECONDS; TODAY IT’S NINE. FOR CONTEXT, THE ATTENTION SPAN OF A GOLDFISH IS
EIGHT SECONDS.”
—Ryan Seacrest, via Cannes Lions 2015
“THE ‘EVOLVE OR DIE’
CONCEPT IS TRUER
TODAY THAN EVER.”
—Kara Council, via Effie Worldwide Blog
“JUST BE HUMAN. IF YOU’RE TRYING
TO TARGET A FOURTEEN-YEAR-OLD,
GO TALK TO A FOURTEEN-YEAR-OLD.”
—Shabnam Mogharabi, via 4A’s Transformation 2016