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Five Ad Creatives Share Their Treasured Finds
LAURA ROGERS
CHI & Partners London, UK
Creative fodder: I’m a huge fan of getting ad creatives into things like improv classes and screenwriting courses. This comes with
the added bonus of building stronger bonds within the department. You feel closer to people with whom you’ve
had to mime a bank heist.
Inspiring read: Haruki Murakami’s What I Talk About When
I Talk About Running. It’s as much about the discipline of creativity as it is about running. He treats creativity as a muscle that needs conditioning, a point of view I find both comforting and challenging.
Earful of insight: Podcasts are my go-to for binging on ideas. These days, I’m into More Perfect, a production of WNYC Studios about the Supreme Court of the United States, and the Writers Panel, which interviews top TV and film writers about their process.
I sometimes spend my Saturday listening to three or four in a row.
Delectable ad:
Channel 4’s new Paralympics ad, set to Sammy Davis Jr.’s song “Yes, I Can,”
has set the standard for advertising this year. It’s the perfect execution of a brilliant strategy. What a treat.
CAIO LAZZURI
Wieden+Kennedy Portland Portland, OR
Ad that’s with her: The spot that
Droga5 did for the Hillary Clinton campaign
where kids watch the orange monster on TV and listen to him spread hate and lies is
fantastic. I really hope it makes a difference. I’ve lost count of the number of times I’ve caught myself saying or thinking, “Fucking Droga!” Big fan of its work.
Emerging talent: Brooke Barker is one of the most talented people I’ve ever come across in this industry. She used to work
as a copywriter here at W+K, and I had the chance to work with her a few times. She’s the mind behind Sad Animal Facts on Instagram and the creator of a calendar called It’s Different Every Day. Not sure if she’s staying in this industry, but regardless, I’m curious to see what she does next.
Tech sources: Interesting tech comes from everywhere but ads, so I prefer looking at tech in its raw state. Disney Research labs and MIT Media Lab’s Tangible Media Group are great sources of inspiration and glimpses into the future. The Creative Applications Network
(creativeapplications .net) also covers the intersection between art and technology really well.
36 Advertising Annual 2016