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GIANT ANT
family at the studio. “Jay and I have come in here on the weekends to pick something up, and we sit on the couch, look at this room and say, ‘Wow, when did this happen?’” says Nelson. “That gets us sometimes. We didn’t really set out to start a company, but this place and the people in it have exceeded our wildest expectations.” ca
This page: “The Asana app helps people work together effortlessly. We collaborated with Asana to make an abstract journey through teamwork, drawing inspiration from its colorful brand refresh.” Rafael Mayani, designer; Jay Grandin/Jorge R. Canedo Estrada, creative directors; Jay Grandin/Shawn Hight/Rafael Mayani/Jorge R. Canedo Estrada, contributing artists; Nicholas Ferreira/Matt James/Jorge R. Canedo Estrada, animators; CypherAudio, music; Liam Hogan, producer; Asana, client.
Right: “Eyewear brand Clearly—Coastal Contacts in the United States— brought us on to create a short film to help it tell customer stories. We showed how a pair of glasses could truly change someone’s life.” Greg Bartels/Thomas Buchan, photographers; Leah Nelson/Benny Schuetze, editors; CypherAudio, music; Ryland Haggis, sound design; Leah Nelson, director; Matt James, colorist; Teresa Toews, production coordinator; Cory Philpott, producer; Clearly Contacts, client.
“Nonprofit organization 84000 has an enormous task ahead: to translate all of the Buddha’s words into modern languages. We created a video that would spread its message and gain support.” Lucas Brooking, art director/designer; Leah Nelson, writer; Jay Grandin/Leah Nelson, creative directors; Henrique Barone/Lucas Brooking/Jay Grandin/Matt James, animators; Russell Brand, voice talent; Ryland Haggis, music/sound design; Teresa Toews, producer; 84000, client.
72 Advertising Annual 2016