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J.R. Watkins print ad
“Our minds may be the masters of our lives, but our hands are what get things done every day. For 148 years, J.R. Watkins has been there for the doers: for those whose hands scrub, soothe, sew, clean, care, cook, create, teach, toil, bathe, bake, make and more. Its new ad campaign, Live Hands On, created by Minneapolis-based ad agency Griffin Archer, celebrates the hands that do so much. ‘The campaign was developed on one simple insight: hands are the connection point between our consumer and all of our products,’ says J.R. Rigley, president and chief marketing officer of J.R. Watkins. This connective tissue spreading across J.R. Watkins’s product categories created a brand platform of emotional territory worthy of the 148-year-old brand.”
Griffin Archer (Minneapolis, MN), ad agency; J.R. Watkins, client
Wisconsin Milk Marketing Board poster
“With approximately 9,600 dairy farms and more than 1.27 million cows, Wisconsin’s dairy industry is the pride of the state and the foundation of its economy. Rich farmland, optimal climate conditions and the dedicated farmers of America’s dairy land are key to producing the best milk in the world. To celebrate this natural resource for the nonprofit Wisconsin Milk Marketing Board, Madison- based advertising and design agency Shine United designed Land of Goodness, a three-part poster series that shares the bounty of dairy through enchanted and unexpected scenarios.
“A train loaded with delicious cheese moves through the country- side, tractors and trucks haul milk to be stored in giant glass milk bottles in town, and logging trucks rigged with colossal sticks of butter meander through farmland. A simple line of copy encourages viewers to ‘Discover the Land of Goodness.’ Portland, Oregon–based illustrator Jeff Foster brought these concepts to life and paid homage to Wisconsin’s dairy heritage with his nostalgic illustration style. The posters paint a captivating, magical portrait of the strength and importance of Wisconsin dairy for both the state and the nation.”
James Breen/John Krull, art directors; James Breen, writer; John Krull, creative director; Mike Kriefski, executive creative director; Jeff Foster, illustrator; Shine United (Madison, WI), ad agency; Wisconsin Milk Marketing Board, client.
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Advertising Annual 2016