Page 33 - Car Sales Training Manual
P. 33
ROLE-PLAY ACTIVITIES:
A.6–2 of 3
(i) Pair the sales team into Sales Consultant/customer groups and practise an easy verbal introduction of your Advantages manual into the process of a vehicle presentation.
eg. - “Just in case you ask a question I’m not sure of, rather than guessing,
I can look it up in this product manual.”
- “If you ask any technical questions, I have a manual here with a number of pictures and cross-sections to help with an explanation.”
(ii) Develop a list of vehicle features commonly discussed during showroom presentations and practise locating them quickly in your Advantages manual, entering the explanations/diagrams into your presentation and using them to build further value in the mind of your customer.
