Page 46 - Car Sales Training Manual

END RESULT: • You display a high level of professionalism and rapport building care in the mind of your customer.
• Your customer is able to relax and enjoy the road demonstration more thoroughly, thereby building their desire for the vehicle.
• It is far safer for everyone if the customer is (42+479&'1* behind the wheel and fully understands the vehicle’s controls.
• The important feature of the vehicle’s sound system is demonstrated and the customer can enjoy the driving experience without you talking for a couple of minutes.
ROLE-PLAY ACTIVITIES:
(i) Secure your three CDs (or more) to hold for your demonstration activities.
(ii) Practise role-plays of seating a customer comfortably in the passenger seat and then you explaining the vehicle’s operational controls from your driver’s seat.
(iii) Practise seating a customer in the driver’s seat (changeover procedure), explaining the controls and ensuring their comfort.
(iv) Practise offering the CD selection, loading and demonstrating the feature during a test drive.
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