Page 74 - Car Sales Training Manual
P. 74
END RESULT: • You answer confidently and deflect customer focus away from a high new car discount with logical and accurate information on the negative effect of general discounting on the eventual retained value of that model.
ROLE-PLAY ACTIVITIES:
(i) Create a typical discount request scenario, and practise your skill, manner and patience negotiating around the issue with the various relevant facts and information at your disposal.
These discussions must 349 take place before a successful product summary close.
C.7–2 of 3
