Page 10 - Snap Worx - Product Guide 2020
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BRAND STANDARDS VISUAL IDENTITY: Logo usage
With a 120 year history, any changes to the SNAP identity have been carefully considered. Whenever the SNAP logo appears, it’s important it’s not altered, tampered with in any way shape or form.
To protect the our brand name is it import the word SNAP when written in text, is shown in capital letters. This is because we want the SNAP name to clearly stand out
VISUAL IDENTITY: Master colour pallette VISUAL IDENTITY: Master colour pallette
and be distinctive, without converging into written copy.
Snap Blue
Snap Blue
C100 M72 Y0 K73
Snap Yellow
Snap Yellow C0 M16 Y89 K0
White
C0 M0 Y0 K0
R4 G30 B66
C100 M72 Y0 K73
R255 G199 B44
C0 M16 Y89 K0
White
HEX #041E42 R4 G30 B66
HEX #FFC72C
R255 G199 B44
R255 G255 B255
C0 M0 Y0
PMS 282C HPMESX2#820U41E42
PMS 123C
PMS 11H5UEX #FFC72C
R255 G255 HEX #0000 PMS White
PMS 282C 75%
PMS 123C 75%
PMS White SNAPWORX
PMS 282U
BRAND STANDARDS
PMS 115U 50%
50%
HEX #000000
75% 75%
0
