Page 143 - Enabling National Initiatives to Take Democracy Beyond Elections

With digital recruitment (email and online advertising), it is too difficult to accurately randomise who receives an invitation. This means that you will not have the benefit of a first round of randomisation in building a sample to pick participants from. You should instead aim for building as big of a pool as possible and then drawing randomly from this big group of available people. Selecting from many people will dilute the chance of only choosing those whose who are impacted by or involved in a decision. You should always use the largest available database to access your random address sample. What databases will cover the community affected by the decision? Do you have access to land titles? Electoral rolls? Postal databases? 141