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Doing it Right for Future Generations’. This session focused on telling our Sustainability story through the lens of Kaitiakitanga; and provided an opportunity to reinforce the messages New Zealand is being recognised
for around the world right now; the care we have for our country and
our people. Nearly 500 people tuned in, with the recording continuing to be shared afterwards with further communication support from
Wine Enthusiast.
Celebrating diversity
Heralding the diversity of the
New Zealand wine industry is another central theme to the NZW’s marketing message. It is a lens through which all our activities are seen.
October in Melbourne and Sydney
we trialled a wine tourism activation
at the popular consumer event Pinot Palooza. The stand brought to life three wine tourism journeys featuring seven New Zealand Pinot Noir wine regions. Engagement on the stand was high with great interest in the itineraries and the range of wine tourism experiences available at New Zealand wineries,
with attendance reaching 3,500+ in Melbourne and 2,500+ in Sydney.
At the UK Annual Trade tasting in January there were five feature
tables (showcasing Rosé, Alternative varieties, and Shades of Pinot), four insightful masterclasses, two consumer events and an organic wine bar. Across the three European events in UK, Ireland and Denmark, approximately 600 wines were shown to over 1,000 visitors with an extensive range of styles and varieties on offer.
“Sparkling wines here were stunning,
Pinot Noir & Syrah that knocked my
socks off... It is high time that we
all discovered more about the wines
created in New Zealand.”
AMY LIEBERFARB, WINE BLOGGER, USA
Furthering the discussion on diversity and innovations of New Zealand
wine, we held an event in London about how our industry is learning to master the art of producing premium quality, naturally lighter in alcohol wines. Seven New Zealand lighter wine companies provided 16 lighter
in alcohol wines across five different varieties. General opinion of the attendees was that the New Zealand
lighter wines were full flavoured and of premium quality, and well positioned to cater to the growing demand for lower alcohol wines. An estimated 9.6 million UK consumers were reached through the ensuing positive media coverage.
In China, the diversity of Sauvignon Blanc was a theme during two seminars at ProWine Shanghai u
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UK ANNUAL TRADE TASTING NZW 200 YEARS CELEBRATION