Page 26 - New Updated Flipbook file

Wine Tourism
262
wine tourism experiences listed on nzwine.com/visit
SIP 236 DINE 120
STAY 66 PLAY 72
Source: New Zealand Winegrowers nzwine.com/visit website – JULY 2020
Media Generation
wineries offer
494
“What’s special about New Zealand wines? If you love
supporting wines from boutique
wineries and family farmers,
New Zealand should be at the top
of your list: A full three quarters
of the country’s wineries are
producers working with less
than 20 hectares.”
SARAH TRACEY, MarthaStewart.com
Equivalent Advertising Value
With international borders closed, NZW’s Visit Programme halted overnight and has morphed into a Global PR Programme, to ensure
New Zealand wine continues to be a vibrant part of the media conversation on and offline.
Before the borders closed, the Visit Programme was in full swing. We said farewell to our final guest of the year on 13 March, just 6 days before the border closure came into full effect. In lieu of key influencers being able to travel to New Zealand, we have launched a media hub of relevant New Zealand wine stories journalists can access for their publications. Read more here.
$1.5
(target $1m)
* Reach is the number of people likely to be exposed to the article.
Reach*
217,908,581
MILLION
24
LE GRÁ VINEYARD AND WINERY, JET PRODUCTIONS