Page 22 - Demo

Marketing
Developing and supporting the growth of New Zealand wine.
The past 12 months has been a year
of two halves for the marketing team, from celebrating 200 years since
the planting of the first vines in New Zealand, though to experimenting
and employing new approaches to keep New Zealand wine top of mind
in a changing world. Despite the uncertainty, we have continued our efforts to ensure New Zealand wine remains frequently mentioned, bought and praised around the globe, amongst the challenging conditions COVID-19 has created.
New Zealand wine’s sustainability story on
the world stage
One of the key pillars that differentiates New Zealand wine on the global stage is our commitment to sustainability
and our world leading practices. 20
Last September the ‘New Zealand. Naturally’ events took place in
San Francisco, Toronto and New
York, with the objective to engage and immerse our guests in what sustainability means to New Zealand, while showcasing organic, biodynamic, natural, vegan wines, supported by leading wine opinion leaders. The same month, Organic Wine Week provided another opportunity to focus on our environmental goals. In the UK we celebrated with a panel discussion and masterclass, followed by a walk around tasting of over 80 wines; the largest focused organic tasting NZW has held internationally.
In July 2020, NZW partnered with leading North American wine publication, Wine Enthusiast, for a webinar entitled ‘New Zealand Wine:
NZW 200 YEARS CELEBRATION