Page 29 - Demo

Social Media Campaigns
Pinot Noir Day #lovenzpinot Aug 2019
Goal: Increase demand for NZ Pinot Noir through consumer education campaign.
200 Years Campaign #nzwine200 Aug-Sep 2019
Goal: Share interesting stories of the people who created the NZ wine industry.
The articles on website were viewed
3,000
5,813
engagements on social media
168
members posted
270
times on #lovenzpinot
12.7k
engagements and
311.7k
impressions on our channels
received
29
times
member stories and shared them as website articles or social media posts
#Cellarbration
NZ Consumer Campaign Oct 2019
Goal: Direct consumers to find their closest cellar door on nzwine.com/visit through advertising.
NZ NZ Rosé Day Rosé #nzroseday
6,294
total website views
1,409
monthly average
211k
impressions on ads
685
times toolkit downloaded
on NZ Wine’s platforms.
160
members and influencers posted about the day
105,743
people reached during the campaign on NZW channels, and
1,231
people responded to our Facebook event
9,504
public mentions on #sauvblancday
885
downloads of the toolkit created for members
DAY 5 February 2020
Goal: Launch the digital presence of Rosé category
#SauvBlancDay International Consumer Campaign April/May 2020
2.16
million impressions
874k
engagements
Goal: Promote NZ Sauvignon Blanc and NZ wine category internationally.
49.2%h 261.8%h
on 2019
on 2019
27