Page 26 - Demo

Wine Tourism
“What’s special about New Zealand wines? If you love
SIP 236 supporting wines from boutique
wineries and family farmers, New
DINE 120
Zealand should be at the top of
your list: A full three quarters of
the country’s wineries are
producers working with less
than 20 hectares.”
SARAH TRACEY, MarthaStewart.com
STAY 66
PLAY 72 Source: New Zealand Winegrowers
nzwine.com/visit website – JULY 2020
Media Generation
With international borders closed, NZW’s Visit Programme halted overnight and has morphed into a Global PR Programme, to ensure
New Zealand wine continues to be a vibrant
262
wine tourism experiences listed on nzwine.com/visit
wineries offer over
494
Equivalent Advertising Value
$1.5
(target $1m)
* Reach is the amount of people likely to be exposed to the article.
MILLION
Reach*
part of the media conversation on and offline. Before the borders closed, the Visit Programme was in full swing. We said farewell to our final guest of the year on 13 March, just 6 days before the border closure came into full affect. In lieu of key influencers being able to travel to New Zealand, we have launched a media hub of relevant New Zealand wine stories journalists can access for their publications. Read more here.
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DOG POINT