Page 29 - Demo

Social Media Campaigns
Pinot Noir Day #lovenzpinot Aug 2019
Goal: Increase demand for NZ Pinot through consumer education campaign.
200 Years Campaign #nzwine200 Aug-Sep 2019
Goal: Share interesting stories of the people who created the NZ wine industry.
The articles on website were viewed
3000
5813
engagements on social media
Rosé NZ Rosé Day DAY #nzroseday
5 February 2020
168
members posted
270
times on #lovenzpinot
12.7k
engagements and
311.7k
impressions on our channels
received
29
times
member stories and shared them as website articles or social media posts
Cellar Door Day #Cellarbration
NZ Consumer Campaign Oct 2019
Goal: Direct consumers to find their closest cellar door on nzwine.com/visit through advertising.
NZ
6,294
total website views
1,409
monthly average
105,743
people reached during the campaign on NZW channels, and
1,231
people responded to our Facebook event
874k 9504
engagements public mentions on #sauvblancday
211k 160
#SauvBlancDay International Consumer Campaign April/May 2020
2.16
million impressions
Goal: Direct consumers to find their closest cellar door on nzwine.com/visit through advertising.
impressions on ads members and influencers posted
685
times toolkit downloaded
about the day
Goal: Promote NZ Sauvignon Blanc and NZ wine category internationally.
49.2%h 261.8%h 885 on 2019 on 2019
downloads of the toolkit created for members
27