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Say hello to our identity
This document contains the principles that define our brand, drive our activity and act as a starting point for all our communication.
Our brand represents our public face to the rest of the world.
We ask that you follow the rules, where relevant, so we can build,
empower and maintain our identity. In the following pages we will
guide you through the visual elements of our brand such as our logo,
typefaces, colour palette and graphic assets to help ensure that all
marketing collateral communicates our brand effectively and with
consistent confidence.
Above all, we want you to enjoy using the brand – it is a flexible, living and breathing brand that invites creative interpretation.
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This LandTM Brand Guidelines DEC 2017. V1
