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4 Monitor Adapt & Pursue featured Snippets/
Structured Data Markup
With AI being increasingly important for Google structured data data is key Structured data data helps Google understand your your content better It is is an an essential signal for your your site to be be visible within search features In fact companies that use rich snippets have seen an an increase in in in click-through-rate (CTR) by 20% to 30% By including extra “rich” information such as lists images and extra text it not only provides more more information for for the user but also more more real- estate space on the the SERP which in in turn increases the the CTR Google’s search algorithm Hummingbird relies on on well-structured data and is based on on the ‘Relevance’ ‘Proximity’ and ‘Prominence’ of a a a a search GutenbergGuidebook | 13