Page 18 - Trending_021218

Newly Launched
CANCER.COM
Provides Much Needed Personalized Support for People Impacted By Cancer
(BPT) - Whether you’ve helped a family member through treatment or are facing a diagnosis yourself, hearing the word “cancer” can make people feel powerless and overwhelmed. For many, the best way to regain control is to be as educated as possible. is desire to be informed can lead to an endless and exhausting search for relevant, trustworthy, and relatable information.
“People with cancer are overwhelmed by information from many disparate sources, however, they need to absorb and retain what’s important to them. Curated infor- mation that is speci c to their individual situation allows them to focus without having to si through irrelevant and o en inaccurate content.”
Ellen Miller-Sonet
Chief Strategy and Alliance O cer CancerCare
at’s why the Janssen Pharmaceutical Companies of Johnson & Johnson collabo- rated with leading advocacy organizations to develop Cancer.com, a new online destination for people impacted by cancer. Cancer.com o ers educational informa- tion, a powerful coaching tool, and links to relevant blogs and social channels, all in one place.
You can create a pro le that serves up content tailored to you. is includes in- formation for your cancer type and where you are in your cancer experience: just diagnosed, undergoing treatment, or living in remission.
Further customize your Cancer.com experience by learning more about topics that interest you. Cancer.com topic areas were created based on what patients and
caregivers search for the most, including: • Insurance and nancial assistance
information
• tips for e ectively engaging with a
healthcare team
• information about living well (eating
healthy, getting sleep, staying positive,
and more)
• local support ranging from clinical
trial information to travel services “Every person’s journey through cancer is di erent, which makes personalized in-
formation an essential part of the patient’s care plan. We want to help individuals nd the combination of educational and emotional support resources that will give them a sense of control.”
Hildy Dillon, MPH
Vice President, Education and Support Programs
Cancer Support Community
Cancer.com houses information from key patient advocacy groups that collab- orated on the site: the American Cancer Society, CancerCare, and Cancer Support Community. It is also a gateway to the educational resources and tools featured on these groups’ websites. Additionally,
Cancer.com features a wealth of articles and links to content from reliable sources that include government agencies, medical centers, and news and academic media.
“As a trusted resource for cancer in- formation, the American Cancer Society
is pleased to contribute its expertise and content to ensure people a ected by cancer receive the most up-to-date information
to make informed decisions about their health.”
Chuck Westbrook
Senior Vice President, Cancer Control Programs and Services
American Cancer Society
Beyond trusted, personalized, and compelling content, Cancer.com features interactive tools designed with your needs in mind:
My Care ActivatorTM, an exclusive health coaching tool developed by behavior scien- tists at Johnson & Johnson, helps identify speci c needs and prioritize modi able behaviors. Some skills this tool will help you build include coping with symp-
toms, working with a care team, asking
for support, participating in appropriate exercise, and getting better sleep.Advocacy Connector helps you access the support you need through a comprehensive listing of resources based on your cancer type, location, and speci c needs. Use this tool to search for local support ranging from clinical trial information, to travel services and wellness activities.If you or someone you know is living with cancer, visit Can- cer.com today to access useful information and tools to help you along your care journey.
18 | TRENDING