Page 12 - The Basics of Facebook - Guide

What to post?
As mentioned earlier, JBCA will post 4 posts per week on your behalf generic national content about the following; sales messages, recruitment message, interesting/ inspiring/fun/topical third party articles.
You can complement these national posts with your own local news, announcements, articles, or anything you think is worth sharing with the network.
Ideas:
Around the local area/surroundings
• Local events happening around
• Local happenings
• Changes in local traffic/surroundings
• Openings of e.g. a new local library, health centre or similar.
Announcements/Changes around your office
• Informing of/advertising about an event your office is hosting
• Changes happening in your office, such as opening hours, Christmas time special
opening hours etc.
• Change of stuff/introducing new staff member
• Celebrating a staff member’s birthday or work anniversary
• Employee recognitions/prizes
• Employee accomplishments also in non-work related activities
• Introducing employees/sharing their interesting stories or fun facts
• Showing your team attending an event
• Team bonding
• Office awards, nomination
• Any collaborations your office might be doing with other organisations etc
• Fundraising initiatives/encouragements
• Commemorative days the JBCA calendar has not included, or if you would like to
add anything
• Staff/customer morning teas
• Customer stories, testimonials • Polls/surveys
• Infographics
How to make the creative?
You can create artwork with different programs such as Canva, InDesign, PowerPoint, or other web based social content creation platforms. If you have someone in your team interested in creating content, you can create fresh content yourself.
However, you don’t need to! You can use the “Social Toolkit” created by JBCA, which includes branded templates that you can edit the way you wish.
You can also submit a Marketing ticket for a special post.
The Basics of Facebook
Creating Content