Page 28 - The Basics of Facebook - Guide
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Goal
Boosting a post - How?
Depending on what you aim to achieve with the post - consider using Get more website visitor (for instance careers page or getting started menu) or Get more engagement if you wish to achieve engagement around your post.
Button:
Choose the button label and insert the URL to the page the user will land on when clicking on your boosted post.
Edit your audience by choosing
• Gender
• Age
• Locations
• Detailed targeting (demographics, interests)
The audience size depends on how much you narrow it down on location/ demographics.
You can also choose to target people who already like your page or their friends.
The Basics of Facebook
