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WINDOWS
• OUR WINDOWS WILL CONTINUE TO SHOW AUTHENTICITY AND CONFIDENCE AS ‘BE THAT GIRL’.
• A VARIATION OF WINDOW LAYERING WILL BE IMPLEMENTED IN OUR TOP 18 STORES. THE LEVEL OF
LAYERING WILL TAKE ON A 3 TIERED APPROACH.
• DIGITAL INNOVATION WITHIN WINDOWS TO INCREASE OUR SUSTAINABLE FOOT PRINT, TO REDUCE OUR
PRINT AND DISPATCH COSTS. A 3 TIER APPROACH WILL BE IMPLEMENTED ACROSS A FLAGSHIP, TOP AND
ALL STORE ENVIRONMENTS.
• MANNEQUINS ARE TO SHOWCASE THE HOTTEST LOOKS AND WILL BE ASPIRATIONAL IN THEIR STYLING.
• MONTHLY VMB WINDOW OUTFITS WILL BE SELECTED AND STYLED WITHIN A STORE ENVIRONMENT. THIS
WILL ENABLE THE TEAM TO HAVE A BROADER WIDTH OF PRODUCT TO WORK WITH, TO CREATE MORE DIVERSITY IN OUTFITTING ACROSS APPAREL AND ACCESSORIES.
