Page 3 - BrandBook

Introduction
Brand Book
JN Bank is Jamaica’s first mutually-owned commercial bank, 100 per cent held by its savers and borrowers.
Invigorated with the values and principles of its predecessor, the Jamaica National Building Society, JN Bank is underpinned by nearly a century and a half of rich history and legacy, which it continues to build on as a member of The Jamaica National Group. The leading private mortgage provider in Jamaica, JN Bank is committed to the success of Jamaicans, through bold initiatives, products and services that instill confidence and create extraordinary experiences.
As a bank owned by the people, JN BANK understands the needs of Jamaicans; their aspirations and their motivations. Our products and services are, therefore, created to assist our customers to achieve their financial objectives and life goals.
WHY A BRAND BOOK OR BRAND TEMPLATE TOOL KIT & GUIDE?
JN Bank has a strong heritage of ‘helping Jamaicans find a way to achieve their financial objectives and life goals’ and the way this is communicated to the public is of crutial importantance given that JN Bank offers a wide array of products and services and an variety of channels through which these are creatively presented to the consumer and the general public. This guide and toll kit will help to create a more unified and consistent approach to that end.
The JN Bank Brand Identity Brand Book contains everything you need to know about our brand ethos, logo, marks, fonts, template elements and usage standards.
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