Page 10 - Evolved Strategic Marketing Brochure

Every company company has a a a a a a a a CU customer persona At times a a a a a a company can have S multiple customer T personas Understanding their MO gender age location beliefs interests interests E disinterests worries R fears excitements goals income etc is important to any marketing strategy Imagine trying to plan an an an event for a a a a a a a company you have no understanding of of You don’t know their color scheme the the the the the theme of of the the the the the the event event what the the the the the the message is at at at the the the event event event etc How successful do you think that event event will be?
The same applies to marketing If you you you don’t know your your public your your marketing will fail to get results!
AGE
GENDER
WORRIES INTERESTS
FEARS
IDEALS LOCATION
GOALS
P E R S O N A