Page 33 - Sustainability Report 2019

RATTI GROUP | Sustainability report 2019
“Tessuteca Ratti”
In order to improve its relations with its customers on a daily basis, Ratti has opened a tessuteca (fabric boutique), with fabric bases always available in the warehouse.
This is an efficient and effective area – and also a service – which offers more than 400 tested bases that provide an irrefutable guarantee of an immediate printing sample, whether traditional or inkjet printing.
The categories of always-ready fabrics such as silk, cotton, linen, wool/ cashmere, viscose, synthetic fabrics, jersey fabrics, velvet and swimwear
provide evidence that the company is leaning towards process innovation, improved logistics and quality service. The investment in the tessuteca, together with the company’s ability to forecast purchasing criteria with the customer, represent a new business model in which delivery times are significantly reduced.
The Ratti Tessuteca has therefore become the basis of an increasingly close dialogue between ideas, production and delivery, where everything revolves around the customer’s forecasting ability and the company’s speed of response.
of the abilities and stylistic characteristics of the various designers in the company, will pass the commission to the designer who is most suitable for carrying out this particular assignment.
One very important factor in this regard relates to the culture and origin of the designers within the company: Ratti has always sought to include within its staff people from diverse cultures, so that the collections can feel the effect of different influences and varied creative inputs. This makes an important contribution to the collection.
Every designer has his or her own characteristic style, maybe more rigorous or more extrovert, which is made available to the team, turning their creative ability into a concrete solution. Although it is good practice to rotate designers to guarantee new stimuli, it may also happen that special relations may be established between some designers and customers, which consolidates their cooperation over time.
Design requests often interface with the demand for sustainable fabrics from customers who, increasingly aware and responsible, want to use certified organic and recycled yarns for their brand. In these cases requests
are forwarded directly to the department which deals with the Responsible Collection which, in line with customers’ requests, provides support to the printing phase (see Chapter 4, paragraph “The sustainable offer”).
Ideas born out of internal proposals are developed most of all for international trade shows, which take place
at pre-decided times for the summer and the winter collection, and during which Ratti presents its proposals. The customers in these cases are from the luxury sector, with “tailored” proposals demonstrating Ratti’s savoir faire and using sought-after printing techniques. Alongside the fashion sector, Ratti presents itself to the mid-range market, as well as to the fast fashion sector, with a collection that is rich in proposals in addition to the shirt collection.
Ratti has
always sought
to include within its staff people from diverse cultures, so that the collections can feel the effect of different influences and varied creative inputs.
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classification; searching for and comparing images; managing the archive. At this time around 347,000 images have been digitalised, and for these the search and comparison functions have already been activated. Future objectives include completing the digitalisation of the archive, and activating the management function using Digital Asset Management software.
Ratti has also established the procedure for registering collection designs, with the objective of more effectively asserting and safeguarding its rights over these designs, as well as the associated interests of customers.