Page 12 - Heirloom Hemp
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Regulatory status &Marketing Imperatives
Behind “CBD” Dietary Supplements
CURRENT REGULATORY STATUS
Federal regulations related to the sale of “CBD supplements are clear
MARKET CLIMATE
Exuberance in the marketplace. With CBD supplements in commerce, is a risk of state and/or federal enforcement
QUALITY, EFFICACY & SAFETY
Quality remains a key question related to safety & purity as well as having
therapeutic value
OUTLOOK
Regulatory progress for federal regulatory framework for CBD in dietary supplements
bodes for favorable outlook
CONSUMER BUYING AGENDA
Consumer buying agenda has awareness to the word “hemp” & it’s connotation to the merits claimed of
CBD & phytocannabinoid
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KEY CONSUMER CONCERN
Mainstream shopper remains concerned of stigma pertaining
to hemp derived nutraceuticals
