Page 15 - Heirloom Hemp
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CREATIVE EXECUTION OBJECTIVES
FULL-DISCLOSURE
Clearly communicated and featured on product principal display
ACCESSIBLE BRAND STRATEGY
Convey friendly & warm image with overriding voice of virtuousness to overcome stigma hemp has in the U.S.
DIFFERENTIATION
COMPETITIVELY
To appeal to all the stakeholders by being the first-to-market premium hemp brand that shares full transparency & traceability
CONSUMER TRUST & CONFIDENCE
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